Sony Ericsson announces today that the Windows Mobile-phone Xperia X1 is launched on September the 30^th. It will be available in stores on October the 10^th Aaccording to It24.

The company's marketing is focused around Johnny X: "Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia™ X1. "

Check it out here: www.whoisjohnny-x.com!